GEO
AEO vs GEO: how to rank in AI answers in 2026
Search is fragmenting across Google, ChatGPT and Perplexity. Here's how to stay visible in all of them.
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Growth notes & playbooks.
Practical, no-fluff articles on performance marketing, SEO, AEO/GEO and building brands that grow – written for founders and marketers in Kochi and beyond.
Paid ads
The Meta Ads metrics that actually predict ROAS
Stop drowning in dashboards. These are the five numbers that tell you if a campaign will scale.
Google Ads
A Kochi business owner's guide to Google Ads
Everything a local business needs to launch profitable Google Ads – without lighting money on fire.
Web
Website speed is a growth lever, not a nice-to-have
How shaving two seconds off load time can lift conversions more than a new ad campaign.