Ads that are measured in profit, not likes.
I'm a freelance performance marketer in Kochi who builds and runs full-funnel Meta and Google Ads – obsessing over the metrics that actually move your bottom line: ROAS, cost per acquisition and revenue.
The metrics I optimise, every week.
Representative results from managed accounts. Your numbers depend on offer, margin and market – but this is the scoreboard I'm always improving.
Advantage+ & manual campaigns, creative testing frameworks, CAPI / server-side tracking, retargeting & retention flows.
Search, Performance Max, Shopping & YouTube – with negative-keyword hygiene, conversion-value bidding and landing-page alignment.
Performance Marketing Expert in Kochi
I’m a freelance performance marketer based in Kerala, and I run ads the way they should be run — tied to revenue, not vanity metrics. Over the past several years working as a Google Ads expert and Meta Ads specialist in Kochi, I’ve managed campaigns across real estate, food & FMCG, education, and e-commerce — mostly for businesses that were either burning money on poorly managed ads or hadn’t tried paid advertising at all. What I bring to the table is simple: I set up your campaigns, track every rupee through proper attribution (GA4, server-side tracking, Looker Studio dashboards), and optimise weekly until the numbers actually make sense for your margins. Whether it’s Facebook, Instagram, Google Search, YouTube, or Performance Max — I handle the media buying, creative testing, and budget calls myself. No account managers, no layers. You talk directly to the person running your ads.
If you’re looking for a PPC expert in Kochi or a paid advertising expert in Kerala who works as a one-person operation with full accountability, that’s exactly how I work. I’ve helped clients hit 5–7× ROAS on Meta and Google by focusing on what moves the needle — the right audience structure, creative that actually converts, and landing pages that don’t leak leads. I also handle lead generation for service businesses where cost-per-lead matters more than impressions. Whether you’re a startup in Ernakulam trying to get your first 100 customers or an established brand looking to scale profitably, I’d rather show you past results on a call than oversell here.
What makes me different from the dozens of agencies you’ll find online is that I’m a freelance digital marketer in Kerala who’s been in the trenches — not managing teams from behind a desk, but actually inside the ad accounts every single day. As a digital marketing freelancer in Kochi, I’ve worked with budgets ranging from ₹15,000 a month to several lakhs, and the approach stays the same: understand the business first, set up tracking properly, launch lean, and scale what works. I’m not here to lock you into a 6-month retainer or send you a 40-slide deck full of jargon. You get a Facebook Ads expert in Kochi who picks up the phone, explains what’s happening with your spend in plain language, and makes changes that same week. If the ads aren’t working, I’ll tell you — and I’ll tell you why. Book a free ad strategy call and let’s figure out if paid advertising is the right move for your business right now.
Performance marketing questions, answered.
What founders ask before trusting me with their Meta & Google Ads budget.
What is performance marketing, and how is it different from regular digital marketing?
Performance marketing is paid advertising where every rupee is tied to a measurable outcome: a lead, a sale or a booking, never impressions or likes. On Meta and Google Ads I optimise toward ROAS and cost per acquisition, so you can see exactly what you spent and what it returned. Branding builds awareness; performance marketing builds pipeline you can actually measure.
What is the minimum ad budget to get started?
For a serious test on Meta or Google Ads in India, plan for roughly ₹15,000 to ₹30,000 per month in ad spend. That is enough click and conversion volume for the algorithm to learn what works; below it, campaigns never get the data they need. My management fee is separate, and ad spend is always paid directly to the platforms.
How soon will my ads become profitable?
Expect the first 2–3 weeks to be a learning phase, where the campaign gathers conversion data and costs run higher. Meaningful ROAS usually appears from weeks 3–6 as I cut what is losing and scale what is winning. Clean tracking from day one is what makes that timeline realistic instead of a guess.
What ROAS or results can I realistically expect?
It depends on your margins, offer and industry, but a well-run account typically settles into a blended ROAS around 3× to 6× once optimised, and some accounts run higher. More important than any headline multiple: I forecast targets against your margins first, so “profitable” is defined by your P&L, not a vanity number.
Meta Ads or Google Ads, which is right for my business?
Google Ads captures existing demand from people already searching for what you sell, so it is strong for high-intent leads and services. Meta Ads create demand with creative, ideal for D2C, ecommerce and visual offers. Most brands do best with a blend, and I will recommend where your first rupees should go based on your product and buying cycle.
How do you charge, and is ad spend included?
Ad spend is never included: you pay Meta and Google directly, so every rupee of it stays yours and fully transparent. I charge a separate flat management fee based on scope and account complexity, never a percentage that quietly grows as you scale. You will have the exact number before anything launches.
What tracking and reporting do I get?
Every account is set up with proper GA4 and server-side tracking, so conversions stay accurate even after iOS and cookie changes. You get a live Looker Studio dashboard plus a plain-English monthly summary of spend, ROAS, CPA and what I am changing next. No black boxes, and no cherry-picked screenshots.
A complete paid-media engine.
Strategy & forecasting
Account structure, budgets and ROAS/CPA targets modelled to your margins before a rupee is spent.
Creative testing
A structured hook-and-angle testing system so winning ads are found fast and scaled with confidence.
Tracking & attribution
GA4, Meta CAPI and server-side events set up cleanly so every conversion is measured accurately.
Weekly optimisation
Continuous testing, scaling and pruning – cutting waste and reallocating budget to what performs.
Transparent reporting
A live Looker Studio dashboard plus a plain-English monthly summary of what changed and why.
Landing-page CRO
Ad-to-page alignment and conversion-rate tweaks so more of your traffic actually converts.
Want a forecast for your budget?
Send me your product, target market and monthly ad budget – I'll come back with a realistic ROAS and CPA forecast on a free call.